Construction for the new Hard Rock Café has now started in Playas del Coco, Guanacaste, Costa Rica on April 6, 2015. This new café will join another one that is located in Costa Rica’s capital city of San Jose. As this franchise expands into one of the most popular beach towns in the country it will give tourists another international fine-dining option.
The new 602 square meter café with outdoor seating will have two floors in the upscale Pacifico complex, seating a maximum capacity of 170 people.
A new Hard Rock Café had been talked about after the opening of the San Jose location in June 2013. Franchise president Gustavo Araya had his eyes on the popular beach town for their second café destination. Playas del Coco is an ideal choice as this upscale beach town receives thousands of visitors every year from all over the world. It is also a favorite spot for retired North Americans compared to other beach towns in the gold coast of Guanacaste.
Araya plans to employ at least 44 workers for the café that will cost around $2.5 million.
The agreement for Hard Rock in El Coco was finalized with Kerry Refkin, Vice President of the Jack Parker Corporation and developer of Pacifico in 2014 after 4 years of planning. This cafe will be different than its San Jose counterpart as it will invoke elements of Guanacaste and the surronding beaches.
Hard Rock Cafes are iconic restaurants with franchises all over the world including Mexico, Argentina and Brazil. Costa Rica is a popular tropical destination with booming tourism making it an ideal country for this franchise. Hard Rock Café, Playas del Coco will join the 190 locations that can be found in 58 countries worldwide. Travelers will be able to dine in one of the most well-known and tourist friendly restaurants, enjoying a bit of rock and roll at the beach.